Comedy Central ads

Product:

Ads during Comedy Central shows are mostly other Comedy Central ads. The problem is, the same ads get repeated over and over and over again.

On face value: 

I enjoy several shows on Comedy Central, but the problem sits with the ads being repeated constantly throughout the shows.

I recorded a few of my favourite shows for a week and noted the ads in those shows. During those nine broadcasts, there were only 17 unique ads. So I wasn't going crazy! The most played ad was the "How I met your mother" ad which was recorded 20 times, followed by South Park ad with 18 viewings. 

Another problem is watching the same ad multiple times during one show. On 27 occasions the same ad was viewed twice during a show and on 18 occasions the same ad was on three times!

This isn't the only Sky channel with this issue, anyone watch ESPN and get sick of "Tommy Smyth wid a why" talking about the "ol' onion bag"?

Effect: 

This ad policy does nothing to get me to watch their shows. 

I watch "How I met your mother" and other shows because they are on other channels like Four and I watch them on Comedy Central so I can see more of them.

I have seen the "Chaser's war on everything" ad so many times that I can't bring myself to watch it.

Even if they had ads advertising actual products it wouldn't be as bad as it is now. Or if they advertised more shows from other Sky channels.

Positives:

No positives, this policy of repeating ads constantly has no upside. The positive of this analysis is that I can record my favourite Comedy Central shows and fast forward accurately through the ads knowing that most ad breaks have five ads.

Negative:

If I am not already watching the show featured in the ad, I won't start. From the ad, "The Chaser's war on everything" looks like the biggest pile of liquefaction ever.

Question:

Why are these small Sky channels so neglected?