Steinlager ad "We believe"

Product:

Steinlager beer

On face value:

http://www.youtube.com/watch?v=GP3_0UG0U4I

This is a sweet tale of a rugby fan who as the All Blacks win the world cup in 1987 decides to drink his last Steinlager next time they win. The ad continues by showing him getting the can and preparing to drink it, only to have it dashed. Sometimes the can must not have been at the forefront of his mine though. One year (1999) he finds it under his bed and this year he finds it in the loft. The ad shows the fan and his buddies walking off to the game with what appears to be his whole neighbourhood.

Effect: 

If they were to have such an ad in 1991, it wouldn't have meant too much. But this ad uses the All Black's poor record at World Cups for comic effect. If I was a Rugby fan (instead of the diehard Leaggie I am), I would have to grab a few dozen and drink them watching the World Cup. But of course, that isn't allowed as Heineken is the official beer. So everyone that watches the World Cup games will be drinking Heineken exclusively. :)

Positives:

This ad is genuinely good. Kudos to their marketing team.

Negative:

Back in the good old days, Rugby was amateur. Now days it is SO commercial. It is a shame that an ad so pointed towards an event cannot say "the World Cup." But Heineken pay the big bucks so they are the only beer that can mention the World Cup. Of course, Steinlager aren't above paying sponsorship because they sponsor the All Blacks. Of course again, both brands are owned in New Zealand by the two large alcohol companies.

Question:
If there is Steinlager Pure, does that mean "normal" Steinlager is made from water with unthinkable nasties?

Comedy Central ads

Product:

Ads during Comedy Central shows are mostly other Comedy Central ads. The problem is, the same ads get repeated over and over and over again.

On face value: 

I enjoy several shows on Comedy Central, but the problem sits with the ads being repeated constantly throughout the shows.

I recorded a few of my favourite shows for a week and noted the ads in those shows. During those nine broadcasts, there were only 17 unique ads. So I wasn't going crazy! The most played ad was the "How I met your mother" ad which was recorded 20 times, followed by South Park ad with 18 viewings. 

Another problem is watching the same ad multiple times during one show. On 27 occasions the same ad was viewed twice during a show and on 18 occasions the same ad was on three times!

This isn't the only Sky channel with this issue, anyone watch ESPN and get sick of "Tommy Smyth wid a why" talking about the "ol' onion bag"?

Effect: 

This ad policy does nothing to get me to watch their shows. 

I watch "How I met your mother" and other shows because they are on other channels like Four and I watch them on Comedy Central so I can see more of them.

I have seen the "Chaser's war on everything" ad so many times that I can't bring myself to watch it.

Even if they had ads advertising actual products it wouldn't be as bad as it is now. Or if they advertised more shows from other Sky channels.

Positives:

No positives, this policy of repeating ads constantly has no upside. The positive of this analysis is that I can record my favourite Comedy Central shows and fast forward accurately through the ads knowing that most ad breaks have five ads.

Negative:

If I am not already watching the show featured in the ad, I won't start. From the ad, "The Chaser's war on everything" looks like the biggest pile of liquefaction ever.

Question:

Why are these small Sky channels so neglected?