Steinlager ad "We believe"

Product:

Steinlager beer

On face value:

http://www.youtube.com/watch?v=GP3_0UG0U4I

This is a sweet tale of a rugby fan who as the All Blacks win the world cup in 1987 decides to drink his last Steinlager next time they win. The ad continues by showing him getting the can and preparing to drink it, only to have it dashed. Sometimes the can must not have been at the forefront of his mine though. One year (1999) he finds it under his bed and this year he finds it in the loft. The ad shows the fan and his buddies walking off to the game with what appears to be his whole neighbourhood.

Effect: 

If they were to have such an ad in 1991, it wouldn't have meant too much. But this ad uses the All Black's poor record at World Cups for comic effect. If I was a Rugby fan (instead of the diehard Leaggie I am), I would have to grab a few dozen and drink them watching the World Cup. But of course, that isn't allowed as Heineken is the official beer. So everyone that watches the World Cup games will be drinking Heineken exclusively. :)

Positives:

This ad is genuinely good. Kudos to their marketing team.

Negative:

Back in the good old days, Rugby was amateur. Now days it is SO commercial. It is a shame that an ad so pointed towards an event cannot say "the World Cup." But Heineken pay the big bucks so they are the only beer that can mention the World Cup. Of course, Steinlager aren't above paying sponsorship because they sponsor the All Blacks. Of course again, both brands are owned in New Zealand by the two large alcohol companies.

Question:
If there is Steinlager Pure, does that mean "normal" Steinlager is made from water with unthinkable nasties?