Product:
Usually the purveyor of "healthy" fast food, this ad is for the "Smokin' BBQ chicken" sub.
On face value:
First of all, there is a background to this ad. The sandwich artist in this ad used to be Tane on Shortland Street. His character ended up in a wheelchair after being hit by his cousin during a drag race. Tane didn't let his disability get in the way of his goal of becoming the nurse and he left the show to enter nurse training. I guess it is better to leave the show like that, rather than being killed off. That means there is a chance of a comeback. But in the meantime the actor has donned the Subway visor!
Back to the ad, a man (probably a student) is standing at the counter. He is the only customer and the sandwich artist is the only staff member. Moreover, all the condiments are well stocked!
The man asks what comes with the Smokin BBQ chicken. The sandwich artist reels off everything included but makes the mistake of saying, "and anything else you want." This statement is taken literally and they man points at various things in the cabinet but also boldly asks for it to be served on the back of pegasus (the mythical winged horse). The Sandwich artist says, "certainly."
After a short close up of the sub with a voice over, the man is seen outside as he takes a bite and he is then wisked away by pegasus. Then the rockets appear and take the man into space. In the end he got more than he asked for. Now that is customer service!
The ad concludes with the viewer blasted video game effects such as: "You rule" in big letters, some flames and metal guitar riffs.
Effect:
This ad is clearly targeted at the younger Subway consumers who don't care if the sub has more than six grams of fat. I suspect those consumers were more interested in a Double Down, and would have a Smokin' BBQ chicken sub the next day as a healthy option!
Positives:
This ad will draw the attention of younger viewers. Us older folk would only get it if Richard Till told us it was good!
Negative:
It is a bit OTT and will have customers going into the shop asking for crazy stuff.
Question:
Why wasn't he asked whether he wanted a six inch or a foot long?
Comment:
I didn't know pegasus had rockets. But then, the ancient Greeks wouldn't have known what rockets were.
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